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IRS 2008 R2: English business publications, too, see a dip in readership

IRS 2008 R2: English business publications, too, see a dip in readership

Author | Puneet Bedi Bahri | Friday, Nov 07,2008 6:08 AM

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IRS 2008 R2: English business publications, too, see a dip in readership

Business publications show a mixed trend as per the Indian Readership Survey (IRS) 2008 Round 2 numbers. While a general decline trend is seen in English business publications, Mint and Economic Times are the exceptions, showing a good growth in their readership.

The data for Business Standard, Financial Express and Business World was not available at the time of filing this report.

Mint's readership has gone up by 88,000 from 51,000 to 139,000. Economic Times, too, has gone up by 9,000 from 743,000 to 752,000. On the other hand, Hindu Business Line saw a drop in its readership from 91,000 to 77,000 in Round 2.

Business Today is down 326,000 from 416,000, while Business India has dropped to 240,000 from 290,000.

It is the same story for Outlook Business, which has show a decline from 220,000 to 204,000; Outlook Money, from 122,000 to 111,000; Business and Economy, from 93,000 to 77,000.

Capital Market and Dalal Street Investment Journal, too, see the decline trend, with Capital Market dropping from 48,000 to 37,000, and Dalal Street Investment Journal down 37,000 from 42,000.

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