Top Story


Home >> IRS 2008 R1 >> Article

IRS 2008 R1: English business publications see a dip in readership, again

Font Size   16
IRS 2008 R1: English business publications see a dip in readership, again

The story is not too happy for English business publications either in the Indian Readership Survey (IRS) 2008 Round 1. Most players have registered a decline in readership, as was seen in the previous rounds of IRS. There are no surprises in the order – the Economic Times maintains its lead among the pink dailies, while Business Today is the leader among business magazines.

The numbers of publications like Business Standard and Mint were not available in the data released.

The Economic Times has dropped from 774,000 in the last round to 743,000. The Hindu Business Line also registers a 15 per cent drop from 103,000 to 88,000, while Financial Express has dropped by 19 per cent to a mere 25,000.

Among business magazines, Business Today is the leader with a readership of 416,000. However, this is a drop of 14 per cent from the 486,000 that the publication had in the last round of IRS. Business India is the second most read business magazine with a readership of 291,000, which again is a drop of 13 per cent from 335,000. Outlook Business has notched up a readership figure of 226,000 since its launch last year. Businessworld has dropped from 224,000 to 184,000.

Outlook Money and Business & Economy are the only two business magazines among the top 10 that have managed to buck the decline trend. Outlook Money’s readership has gone up to 122,000 from 111,000, while Business & Economy has a readership of 93,000, up from 90,000. Capital Market has dropped from 60,000 to 50,000, while the Dalal Street Investment Journal has dropped from 63,000 to 42,000.

Also read:

IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English

IRS 2008 R1: No surprises in the language wise leaders as well

IRS 2008 R1: Saras Salil continues its lead in the overall magazine genre


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...