The story is not too happy for English business publications either in the Indian Readership Survey (IRS) 2008 Round 1. Most players have registered a decline in readership, as was seen in the previous rounds of IRS. There are no surprises in the order – the Economic Times maintains its lead among the pink dailies, while Business Today is the leader among business magazines.
The numbers of publications like Business Standard and Mint were not available in the data released.
The Economic Times has dropped from 774,000 in the last round to 743,000. The Hindu Business Line also registers a 15 per cent drop from 103,000 to 88,000, while Financial Express has dropped by 19 per cent to a mere 25,000.
Among business magazines, Business Today is the leader with a readership of 416,000. However, this is a drop of 14 per cent from the 486,000 that the publication had in the last round of IRS. Business India is the second most read business magazine with a readership of 291,000, which again is a drop of 13 per cent from 335,000. Outlook Business has notched up a readership figure of 226,000 since its launch last year. Businessworld has dropped from 224,000 to 184,000.
Outlook Money and Business & Economy are the only two business magazines among the top 10 that have managed to buck the decline trend. Outlook Money’s readership has gone up to 122,000 from 111,000, while Business & Economy has a readership of 93,000, up from 90,000. Capital Market has dropped from 60,000 to 50,000, while the Dalal Street Investment Journal has dropped from 63,000 to 42,000.
IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English
IRS 2008 R1: No surprises in the language wise leaders as well
IRS 2008 R1: Saras Salil continues its lead in the overall magazine genre