Top Story

e4m_logo.png

Home >> IRS 2008 R1 >> Article

IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English

26-April-2008
Font Size   16
Share
IRS 2008 R1: Dainik Jagran continues the lead in Hindi dailies; TOI leads English

The Media Research Users’ Council (MRUC) has released the data for the Indian Readership Survey (IRS) 2008 Round 1. There aren’t any surprises in the numbers this time as well.

The top 10 Hindi dailies see Dainik Jagran topping the charts again with a total readership of 566 lakh. Dainik Bhaskar follows with a total readership of 319 lakh. Amar Ujala is at No. 3 with a total readership of 296 lakh; Hindustan is on the fourth spot with a total readership of 252 lakh, and Rajasthan Patrika is at No. 5 with a total readership of 137 lakh.

Punjab Kesari, with a total readership of 111 lakh, is in the sixth position, followed by Aj at No. 7 with a total readership of 74 lakh. Navbharat Times shares the eighth position with Navabharat (Mah/Chh), both having a total readership of 52 lakh. Prabhat Khabar is at No. 10 with a total readership of 50 lakh.

The top 10 English dailies see The Times of India lead the charge with a total readership of 136 lakh for all its editions put together. The Hindustan Times follows with a readership of 63 lakh. The Hindu with a total readership of 56 lakh is at No. 3. The Economic Times is the only financial daily to have made it to the top English dailies list with a total readership figure of 20 lakh. It shares the fourth position with The New Indian Express, which too has a total readership figure of 20 lakh. Mid-Day follows at No 6 with a readership of 18 lakh, Mumbai Mirror at No. 7 with a readership of 16 lakh, and DNA at No. 8 with a total readership of 13 lakh.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...