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IRCTC scouts for creative partners

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IRCTC scouts for creative partners

Indian Railway Catering And Tourism Corporation (IRCTC) has invited expression of interest from various advertising agencies in Delhi for empanelment.

The agencies currently on IRCTC panel include Goldmine Advertising, Pressman, Concept Advertising, Adman, Square Communications and Pamm Advertising.

Agency sources have confirmed the news to exchange4media. It is learnt that the last date for application to the process is June 7, 2012.

The initial criteria for empanelment require the agencies to have turnover of Rs 10 crore per annum in the last two financial years. The agencies should also have served ten important government/public sector undertakings and must have offices in metropolitan cities of India including Delhi, Mumbai, Chennai and Kolkata. Agencies should have handled a minimum of three national/international tourism campaigns to qualify.

The empanelment would be for a period of two years. The scope of work from IRCTC ranges from multi-media, multi-language creative campaigns to tender advertisements.

IRCTC is also looking at public relations and event management consciously and would thus prefer agencies that have expertise in these areas too.

For the record, IRCTC is a public sector enterprise under Ministry of Railways. IRCTC was incorporated as an extended arm of the Indian Railways to upgrade, professionalise and manage the catering and hospitality services at stations, on trains and other locations. Additionally, its aim also was to promote domestic and international tourism through development of budget hotels, special tour packages, information and commercial publicity, and global reservation systems.

However, Indian railways withdrew the catering contract from IRCTC in July 2010 causing losses of approximately Rs 400 crore to the company, as per various media reports. It is now making up for those losses by expanding into non-railway catering business in various parts of the country. IRCTC’s online ticketing portal, however, continues to be a great revenue generator for the company.

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