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IPOY: The final countdown begins!

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IPOY: The final countdown begins!

For close to a decade now, as the year draws to an end, the buzz across the media, advertising and marketing circles is who will walk away with the coveted IMPACT Person of the Year (IPOY) award this year? The wait for this year’s winner is almost over as the IPOY winner for 2013 will be unveiled on December 6 in Mumbai before the entire fraternity.

Each year, the award is given to a person or group of persons who have made maximum impact on and influenced the industry through their contributions to the Media, Marketing and Advertising world.

Commenting on IPOY, Sam Balsara, Chairman and Managing Director, Madison World said, “This is a good way to recognise people for their outstanding work. Since it has been around for years, it has become an event to look forward to and it accords recognition to at least one person, which is good!”

Shashi Sinha, CEO, IPG Mediabrands believes that the award is a great motivator for the entire industry, “It is a great way to motivate people to say that we are doing what we are doing and for that person it is a reward for his work through the year. It gives people that high and it is a very nice property to have.”

On the growth of IPOY, Nakul Chopra, CEO, Publicis, South Asia added, “It has gained a lot of credibility over the years. Some very deserving people have won in the past, and I am sure it will go on to gain more strength and stature.”

I Venkat, Director, Eenadu believes that winning or even getting nominated for IPOY has become aspirational, “It is a very good property. Year after year, the right person gets chosen. It also gives the reason for people, who are there in this industry, to aim to become IMPACT Person Of The Year or at least get nominated for it. It is absolutely relevant for people in this industry.” Echoing this is Pratap Bose, COO, DDB Mudra Group who added, “It has been awarded to many worthy individuals. I think it is a great property to have and it is kind of envious to be on that list. Whoever the winner is this year, cheers to him.”

Raj Nayak, CEO, Colors said, “It is a fantastic property. It inspires people to look up to the winner, who has contributed and been recognised by the industry and his peers. I think awards are a nice form of recognition that everybody loves.” For KV Sridhar, Chief Creative Officer, Indian Subcontinent, Leo Burnett, the fact that the importance given to the person’s work during the year makes IPOY credible, “I think IPOY is a fabulous thing because it is not judged on results, not judged on academical things nor it is just judged on perceptions. I think somewhere the line of, it is there within the title of it, anyone who made an impact in a given year.”

Commenting on the nominations, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media said that every IPOY nominee is somebody who is looked upon and is a worthy winner, “I think IPOY has built itself over the years and it is now becoming something that people wait for and vie for; particularly this year all the shortlisted candidates are all people who you can look up and say yes, they have made a significant difference. I look forward to seeing who the winner is.”

Till we know who joins the illustrious list of past honourees, the esteemed nominees for this year’s Impact Person of the Year Award (in no particular order) are:

CVL Srinivas,
CEO, GroupM South Asia

Bharat Patel, Former Chairman, ISA
Hemant Bakshi, Chairman, ISA

Punit Goenka,
MD and CEO, Zee Entertainment Enterprises Limited (ZEEL)

Rahul Sharma
Co-founder, Micromax Informatics

Rajan Anandan
Managing Director, Google India  

Sameer Suneja
Global CEO, Perfetti Van Melle

Vineet Jain
Managing Director, Times Group

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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