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Author | exchange4media News Service | Monday, Nov 10,2014 8:31 AM


Be it Madison World’s Sam Balsara from the media domain, Piyush Pandey and Prasoon Joshi from the creative domain, Flipkart’s Sachin Bansal and Binny Bansal from the fast emerging digital domain, Punit Goenka from broadcast or Samsung’s BD Park — this year’s IMPACT Person of the Year nominees represent every facet of the advertising and marketing industry. A property from the exchange4media Group, IMPACT Person of the Year is now in its tenth year. The nominees for 2014 share their thoughts on being nominated and reflect on the year gone by.

“I would firstly like to congratulate IMPACT on successfully completing 10 years. I am extremely privileged to be nominated for Impact Person of the Year 2014 and I wish to extend my congratulations to all the other esteemed nominees who have played an enormous part in making this decade truly the Decade of Doers.”
– Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL)

“It always feels good that someone feels you are worthy of being one of the nominees for something which is important to the magazine and the industry. I am very happy that I was able to lead the BJP campaign. I don’t think I have written as many ads in the last three years as I have during the BJP campaign. I am very grateful to BJP that they listened to some of our ideas. I know that everyone loves Ab Ki Baar Modi Sarkar, Janta Maaf Nahin Karegi and Acche Din. What gave me the greatest satisfaction was that this campaign is unlike any political campaign that has ever been done, based on satire and a very different tone. It is probably the second -most satisfying thing for me this year. The first is that on February 12, India was declared polio-free, and that is a campaign I had done many years back along with Mr Bachchan. When you reach a result of this proportion, you are humbled. Simultaneously, February 12 is around the time I started working for the BJP campaign. It’s been a great year.”
– Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather India

“I am delighted to be nominated for IMPACT Person of the Year. I don’t know if I have done something significant but I guess it is my involvement with the BJP campaign that brought the BJP from nowhere into power that may have resulted in this nomination. Anyway, I am delighted about the nomination.”
– Sam Balsara, Chairman & MD, Madison World

“I thank the entire jury, the IMPACT team and exchange4media for nominating me. When you enter your 40s, it’s a new phase of learnings. If you’re not a learner, you will get bored after a point. Whether it was working on new campaigns for Coca-Cola and Nestle, or working with new talent, or chairing the Titanium jury. Working on political brands teaches you how party brands are different from consumer brands. A consumer brand’s voice is developed through advertising and communication but a political party is a living organism which is constantly communicating from wherever it is going. Advertising can accentuate that, add another dimension or capture the essence and that’s what our team did with the campaign for BJP. Even outside advertising it has been a huge amount of learning for me. Whether it was writing Bhaag Milkha Bhaag, since I experimented with writing a film based on a sportsperson. I spent more than two years on it. It’s been a year full of action and to top it up, my company decided to make me the Chairman of APAC region.”
– Prasoon Joshi, Chairman, McCann Worldgroup APAC & CEO, McCann Worldgroup India

(The other nominees could not send in their comments.)
Read more about IPOY 2014 nominees here


Here’s a chance to make some moolah, Rs 10,000 to be precise. Who do you think will be IMPACT Person of the Year 2014? Name your winner and tweet us your prediction along with a one-word descriptor using the hashtag #myipoywinner. Find us on Twitter under the handle @IMPACT_onnet. Or else, send a mail with your prediction to The winner of this contest will be announced at the IPOY award function on December 5.  

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