As the New Year approaches, excitement is building up on another front too – it is time to celebrate the achievers of 2011 in the advertising, marketing and media domain. The individual who has made the maximum impact this year – both in terms of outstanding personal achievement and contribution to the industry – is all set to be crowned the IMPACT Person of the Year, 2011. The countdown has begun, with the Award Night slated to be held on the evening of December 8 at ITC Grand Central, Parel in Mumbai.
The Chief Guest at the event will be Governor of Punjab, Shivraj V Patil. Industry captains and thought leaders are expected to be part of the select gathering at the Award Night. The nominees
for IPOY this year are Agnello Dias, Chairman & Co-founder, TapRoot India; Haresh Chawla, Group CEO, Network18 and Viacom18; Madhukar Kamath, MD & CEO, Mudra Group; Man Jit Singh, CEO, Multi Screen Media (MSM); Rajiv Verma, CEO, Hindustan Times Media Ltd; Ronnie Screwvala, CEO and Founder Chairman of UTV Group; Sandeep Goyal, Non-Executive Founder Chairman, Dentsu India; and Vineet Jain, Managing Director, Times Group.
The selection process is being handled by IMRB International, on the basis of industry-wide polls. exchange4media spoke to a few industry leaders to find out who they would like to see as the winner this year. The most common reply received was – ‘May the best person win’. Some, of course, spoke about their choice.
Colvyn Harris, CEO, JWT India, felt that the nominee list was quite impressive, but Ronnie
Screwvala clearly stood out in it. “Ronnie has scaled up the UTV banner to great heights. He has been able to get Disney to buy him out while still being in control of the group. It is highly commendable,” Harris affirmed.
Most agreed that it would be difficult for the jury to pick one out of the eight stalwarts. “I’m so glad that I’m not a part of the jury, otherwise it would have been a Herculean task. If given an option, I would have given it to all of them,” joked Piyush Pandey, Ogilvy India’s Executive Chairman and Creative Director, Ogilvy South Asia. Echoing Pandey, Shashi Sinha, CEO, Lodestar UM, emphasised the fact that it was not an easy task to single out a name, especially if he/ she was a peer. However, he would like to see Agnello Dias pick up the award. “I’m not being biased here, but if you take a look at the work Agnello has done in the recent past, it is obvious that the man deserves to be acknowledged for coming up with campaigns like Airtel’s ‘Har friend zaroori hota hai’.”
However, a few from the industry felt that though the list had inspiring names, they would have liked to see some more. “There is no denying that over the past years, the nominees have had a significant impact on the industry. But apart from the media and advertising agency, I would have looked to see some names from the marketing world on the list too,” said CVL Srinivas, Managing Director, LiquidThread (APAC) & Chairman Starcom MediaVest Group (India).
“I would have loved to see someone from the Digital world here,” said Lynn de Souza, Chairman/ CEO, Lintas Media Group, when asked whether she thought the list represented the industry’s achievers fairly.
Now, let’s keep our fingers crossed and see who takes home the most coveted award of the year. Mark December 8 on your calendar, we are waiting to share with you the excitement of felicitating the IMPACT Person of the Year 2011.