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iPops the Exhibition

iPops the Exhibition

Author | Shubhangi Mehta | Monday, Jun 13,2011 8:09 AM

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iPops the Exhibition

iPops which cannot be regarded as any conventional art show and can be arguably called the dawn of a new art forms. Here, a brand new canvas, brimming with technology’s brilliance, fully lends itself to realise the creative ambitions of an artist. The 28 paintings created by KV Sridhar are riveting to say the least. ‘POPS – a preview’ is the work of one of the veterans of the advertising industry, KV ‘Pops’ Sridhar, National Creative Director, Leo Burnett, where he shared his creativity with the world in the form of an exhibition of iPad on canvas at Mumbai’s Scarecrow Art Gallery.

What counts as media technology is no longer an easy task. The computer, which is central to many new media art projects, is itself composed of a heterogeneous and constantly changing assortment of computer hardware and software. Artists with an inherent aesthetic and a scientific inclination comprehended new media technologies and concerned themselves with the aesthetic possibilities of these tools. Sridhar’s new body of work locates itself into that important domain of new media art practice; and after cursory viewing, displays degrees of conceptual sophistication.

As Alan Cohen, the author of inspirational books, says, “Truly creative people care a little about what they have done, and a lot about what they are doing. Their driving focus is the life force that surges in them now.” Sridhar has all the aesthetic life force and driving focus, enough to now inspire a newer generation of fine artists.

The paintings have been executed on the iPad and printed on canvas. Stark lines define forms (mostly women) held in primary colours. The paintings are an exploration of the creative possibilities of certain software as visually impasto layers flatly on the canvas surface and appear tangible.

Stylus poised effortlessly in hand, KV Sridhar readily reveals the makings of his art, generously displaying the seeming ease of it. But then Sridhar, or Pops as he is endearingly called across generations amongst the media and advertising fraternity, is a man known for his generosity of spirit and largesse of support. The entire sale proceeds will be used to support an NGO working for the marginalised sections of the society.

About his new medium, Pops said, “Having used Fountain Pen drawing application on the iPhone nearly a year back, the iPad intrigued me, and finally with the Art Rage application, I was done in. The best part of this is you still need to be a trained skilled painter to paint on iPad. It is a more convenient way to paint and importantly, you can undo mistakes if any, of course you never get to smell the linseed oil or turpentine!”

Born in a family rooted in theatre and film, KV Sridhar began painting at the age of three. As he grew older, both, art and science interested him. Following his graduation in Botany, Zoology and Chemistry from Osmania University, Hyderabad, he enrolled to study art at Ideal School of Art in Gulbarga, Karnataka, inspired by the monumental works of Michelangelo and Leonardo da Vinci. Between 1976 and 1981, he held several solo exhibitions and participated in many group shows. The popularity of his works was obvious in the success of these shows. Currently, his paintings are in the collections of the Andhra Pradesh Lalit Kala Academy, Hyderabad Art Society, Modern Pavilion of the Salarjung Museum, Hyderabad, the Hyderabad Urban Development Authority, and several private collectors in India and abroad.

The iPops workshop gives one the opportunity to learn and understand more about the idea, concept and technique on this art from the creator itself. KV Sridhar, also known as Pops is one of India’s most celebrated advertising legends and an acclaimed artist and has created the fascinating and revolutionary technique of painting using the iPad. The aspiring artist who wishes to explore this exciting new genre shall mail 3-5 of their best artworks to ipops@scarecrow.asia. 25 shortlisted candidates will be invited to attend the workshop, and the best one will take home a dazzling new iPad.

The artworks should be shared in jpeg format (paintings/illustrations/graphic design) with file size up to 1MB. Details like name, gender, age, address, phone no., email-id, T-shirt size and the name of your college/company shall also be sent until 25 June 201. For more information, email us at: ipops@scarecrow.asia. Workshop will start 3pm onwards on 30 June 2011 and selected candidates will be notified about the same on 28 June.

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