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IPL and Amazon.in enter BARC's Top 10 Brands list @Week 12

31-March-2017
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IPL and Amazon.in enter BARC's Top 10 Brands list @Week 12

Dettol Toilet Soaps retained its top spot in BARC’s Top 10 Brands Across Genres for Week 12 (March 18–24) of 2017’s viewership and ad insertions with 10,621 insertions.

OLX.in and Close Up Ever Fresh moved up to the second and sixth spots with 9,292 and 7,301 insertions respectively.

Airtel Cellular Phone Service, IPL-10, Honda WR V, and Amazon.in made an entry in this list at third, fourth, seventh, and eighth spots putting in 8,728, 8,003, 7,149, and 6,966 insertions respectively.

Colgate Dental Cream, Hero Splendor Range, and Fogg Scent slipped to the fifth, ninth and tenth spots with 7,503, 6,149, and 6,098 insertions respectively.

In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, Cadburys India, and Patanjali Ayurved retained their top four spots with 1,08,522, 50,422, 34,204 and 24,855 insertions respectively.

Brooke Bond Lipton India moved to the fifth spot with 19,981 insertions.

ITC returned to the list at the eighth spot with 16,893 insertions.

Procter & Gamble slipped to the seventh spot with 19,002 insertions.

Colgate Palmolive India, Super Cassettes, and Smithkline Beecham maintained their sixth, ninth, and tenth spot with 19,647, 16,280 and 16,063 insertions respectively.

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