Top Story


Home >> Advertising >> Article

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Font Size   16
IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

Maxus, the global media agency of GroupM, has analysed the social conversations that took place around IPL Season 10. The study which captures week-wise buzz of IPL 2017 has been conducted by Maxus Mesh, a marketing command center and dialogue engine.




The key highlights of the report are as follows:

2017 has been the buzziest IPL season ever with more than 6 million mentions around the event. This is more than 2X as compared to 2016 buzz levels. The final match between Mumbai Indians and Rising Pune Supergiant was the buzziest match, which alone generated around 5 lakh mentions.

KKR was the most popular team this year followed by the winning team Mumbai Indians.

MS Dhoni was the most popular IPL player this season followed by Gautam Gambhir and Rohit Sharma. Virat Kohli who was the leader in the 2016 edition slipped six spots on the popularity board. David Warner is the only (non-Indian) player to be amongst the top players in both IPL 2016 and IPL 2017.

Vodafone had the most engaging and liked content this IPL season. The cute ZooZoo films and the old couple ad went viral and was the most shared story this IPL season, also, the highest views amongst the official sponsors of #VivoIPL2017.

The Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season.

As expected, the title sponsor, Vivo, emerged as the buzziest brand this IPL season. The brand hashtag #Vivoipl was also the most recalled hashtag this IPL season.

The mood and sentiment around IPL was very action oriented. There was great enthusiasm among the fans and this reflected in Maxus Kaleidoscope (Maxus’ mood measurement proprietary tool).

Mumbai was the buzziest city followed by Delhi and Bengaluru. Surprisingly, both Delhi and Bengaluru teams disappointed the fans back at home.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.