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IPG Mediabrands retains Reckitt Benckiser media mandate in India

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IPG Mediabrands retains Reckitt Benckiser media mandate in India

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account. The pitch process had been initiated a month ago and highly placed industry sources confirm the brand has retained its current media agency IPG Mediabrands on the account.

One of the leading global FMCG companies Reckitt Benckiser had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review  the media duties were handled by Zenith Optimedia before this.

The FMCG major has a presence across 60 markets globally.

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