IPG Mediabrands has retained the media mandate for Heinz India confirm market sources. The pitch process was initiated in November last year and was between IPG Mediabrands and Omnicom.
Though we did not get a confirmation from Heinz and IPG Mediabrands at the time of filing this report, market sources confirm that the agency has already started work on the brand’s new campaign for Complan.
IPG Mediabrands won the media mandate for Heinz in January 2014, on the back of a multi-agency pitch.
The account size is estimated to be over Rs 100 crores.
Heinz entered India in 1994 by taking over the Family Products Division of Glaxo, with brands such as Complan, Glucon-D, Nycil and Sampriti.