IPG Mediabrands has retained the media mandate for Heinz India confirm market sources. The pitch process was initiated in November last year and was between IPG Mediabrands and Omnicom.
Though we did not get a confirmation from Heinz and IPG Mediabrands at the time of filing this report, market sources confirm that the agency has already started work on the brand’s new campaign for Complan.
IPG Mediabrands won the media mandate for Heinz in January 2014, on the back of a multi-agency pitch.
The account size is estimated to be over Rs 100 crores.
Heinz entered India in 1994 by taking over the Family Products Division of Glaxo, with brands such as Complan, Glucon-D, Nycil and Sampriti.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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