IPG Mediabrand’s BPN/Initiative has won the Bharat Petroleum Corporation Limited media mandate on the back of a multiagency pitch. The account is pegged at around Rs 50 crores. The incumbent agency on the account is DDB Mudra.
“We are happy to welcome BPCL back to our family. Having handled the account few years back, we are confident with the scale, the thought leadership, experienced people, we will undoubtedly be able to deliver and energize the account” said Suresh Balakrishna, CEO, BPN/Initiative confirming the news.