Top Story

e4m_logo.png

Home >> Advertising >> Article

IPG acquires Lintas India; integrates it with Lowe Worldwide

04-July-2007
Font Size   16
Share
IPG acquires Lintas India; integrates it with Lowe Worldwide

Interpublic Group has fully integrated Lintas India Pvt Ltd into the Lowe Worldwide Network. The equity buyout extends the 40-year partnership between Lintas and IPG.

Lintas India Pvt Ltd, which was founded in 1969, had IPG holding 40 per cent of the equity. It acquired another 9 per cent in 1998. Lowe India is the flagship agency, but the Group also includes two other independent advertising companies, as well as India’s second largest media business with leading brands such as Initiative, Insight, Interactions, Intellect, and Media Futures.

Stephen Gatfield, EVP for Network Operations at Interpublic Group, and CEO of Lowe Worldwide, stated, “Lintas India, as one of the most successful businesses in the Lowe Worldwide group of agencies, serves the network as a resource center providing talent, experience and service to our global clients. This deal will allow us to expedite development through closer networking with IPG’s specialised organisations abroad. This is all about meeting the challenges of our industry.”

Prem Mehta, Chairman and Managing Director, Lintas India Pvt. Ltd, said, “There have been significant changes to the way we serve the needs of our many global clients who now require globally integrated management teams for their brands. In addition, our Indian clients now need more and more services outside the country. This move will further strengthen Lintas India’s successes. Being an integral part of a global network will take the employees, the work and the services provided to our clients to the next, 21st century level.”

Lowe Worldwide is an interconnected global community of agencies. Its global client roster includes Unilever, Nokia, Johnson & Johnson, Nestle, Saab and Stella Artois.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’