With a varied mix of clients like the Government of Chattisgarh, the Kerala State Industrial Development Corporation, The Special Olympics and The Lakme India Fashion Week; IPAN Public Relations is consolidating its position.
Alongside winning the new businesses and serving clients like Commerce one, Hindustan Lever, Ford India and the HCL group, IPAN is also consciously shifting its focus to emerge as an image advisor especially for non-traditional clients like governments and institutions. Says Rajiv Desai, President, IPAN, "We have been focussing on high-value consulting. It has been successful and has enabled the entry of global investors."
IPAN''s other major initiative, ''Business2Media'' deals with corporate news distribution services. The main focus being reach, companies will now find an easier route to the media and investors. And what sets it apart, is the fact that it enables a non-mediated distribution of press releases at the click of the mouse. Exudes Desai, "Business2Media has therefore become the gateway for Indian corporates to reach the world." For news dissemination, Business2media has partnerships with leading Indian news service like PTI and MSN, and a global player - Business Wire.
Alongside, IPAN has set up operations in Columbo with clients like Unilever, The Bank of Ceylon, NIIT amongst others. To add more value and reduce the response time, IPAN is building a media reports archival system that allows for quick scan on topics of interest. According to Desai, this will serve as a Media Intelligence tool, where articles from close to 350 publications across the country will be scanned and logged every day.
Given the gains, IPAN is not sitting pretty. In an ever-evolving business milieu it recognizes the need to constantly improve and sense trends. Says Desai, "IPAN is where it is, because it follows the specialist approach. And this is possible because, IPAN senses trends as they happen".