Top Story


Home >> Advertising >> Article

Iodex on the lookout for a creative agency

Font Size   16
Iodex on the lookout for a creative agency

With Amrutanjan undergoing an identity makeover, Zandu grabbing eyeballs courtesy Munni and Ranbaxy Volini lining duties with Everest Brand Solutions this year, Iodex, one of the oldest players in the category, is now looking for a creative partner. It is learnt that the pitch process for the pain relief balm from GlaxoSmithKline is currently under way in Delhi. The incumbent on the account is JWT.

Though no official confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media.

Last time a campaign was released by the brand was in 2010, for its product called Headfast in order to establish it as a pain relief balm for ‘above the neck’ areas too. The campaign was created by JWT. JWT Delhi had won back the creative duties of the brand from Bates (then Bates Enterprise) in 2006. The agency has had a long-term association with the brand since its inception.

Iodex is a trusted brand in India since 1919. It competes in the topical balms segment, and the promise is quick relief for backaches. The brand was re-launched in 2006 on the face of stiff competition from new entrants in the same category.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.