Top Story

e4m_logo.png

Home >> Advertising >> Article

Iodex on the lookout for a creative agency

19-October-2011
Font Size   16
Iodex on the lookout for a creative agency

With Amrutanjan undergoing an identity makeover, Zandu grabbing eyeballs courtesy Munni and Ranbaxy Volini lining duties with Everest Brand Solutions this year, Iodex, one of the oldest players in the category, is now looking for a creative partner. It is learnt that the pitch process for the pain relief balm from GlaxoSmithKline is currently under way in Delhi. The incumbent on the account is JWT.

Though no official confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media.

Last time a campaign was released by the brand was in 2010, for its product called Headfast in order to establish it as a pain relief balm for ‘above the neck’ areas too. The campaign was created by JWT. JWT Delhi had won back the creative duties of the brand from Bates (then Bates Enterprise) in 2006. The agency has had a long-term association with the brand since its inception.

Iodex is a trusted brand in India since 1919. It competes in the topical balms segment, and the promise is quick relief for backaches. The brand was re-launched in 2006 on the face of stiff competition from new entrants in the same category.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign