The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern region office, New Delhi.
According to the sources, the empanelled agencies will be responsible for designing artwork for advertising material, media planning and management, including release of advertisements. The chosen agencies are also required to handle various PR activities, exhibitions, etc. The duration of the empanelment may be further extended twice for a duration of one year each time.
The agencies will also be expected to do media planning, strategy formulation for campaign and advertising and getting best media deals and coverage. As per the eligibility criteria, the applicant agencies have to be accredited to the Indian Newspaper Society (INS) and should have an annual turnover of Rs 20 crore in any of the previous three financial years.
The applicant agencies should have a minimum of three years’ experience in the field of advertising activities. Out of this, at least two years’ experience is essential in handling government, PSU or registered companies.
Applicant agencies should have their local or branch office in Faridabad, Ghaziabad, Delhi, Gurgaon or Noida. Forms can be submitted at IOCL, Indian Oil Bhavan, No. 1, Sri Aurobindo Marg, Yusuf Sarai, New Delhi. Last date for submission of the Expressions of Interest (EoI) is April 18, 2011.