The INX board is making progress in its media ventures. The proposed bouquet from the entity is said to have various channels across genres and languages. The three channels set to launch in 2007 comprise a Hindi general entertainment channel, a music channel, and an English news channel that would operate under INX News. The Hindi GEC and the music channel will operate under INX Media.
Indrani Mukerjea, Chairperson, INX Media and INX News, informed that INX has decided on the names of these channels. The GEC would be called 9X, the music channel would be 9X Music, while the news channel is News X. Mukerjea said that these are the final brand names for the channels.
Speaking more on the people on board, Mukerjea informed that Anthony Petifer from Hong Kong has been roped in as Brand and Marketing Consultant and would report to her. Former Star India EVP-Distribution Arun Mohan has come in as Group Director-Distribution. As was reported by exchange4media.com, Shankar Narayan is the Head of Finance and former Star News Operations Director Vynsley Fernandes has been roped in as Group Director-Network.
The programming team is headed by Dilip Ghosh as Director-Content. His team comprises Vikas Varma, National Programming Head, Radio City, who would be focussing on the music channel, Kumud Chaudhuri as Controller Programming, Sandhya Divecha comes in as Consultant, and Panchali Chakraverty, former Head of Acquisitions and Syndication for Sahara One Motion Pictures and then with Reliance Entertainment, will head movie acquisitions.
On the news side of the business, Avirook Sen, former Group Editor, Mid Day, will head the newsroom in Delhi and will be working with Vir Sanghvi, CEO, INX News.
While these are some of the people already on board, Mukerjea stated that in a month the organisation would’ve hired more than 100 people “if not more”. She added, “I’m very happy with the progress. We are moving at the pace that we are expecting. All the people who have come on board are putting in their 100 per cent and it just makes it so much easier to work with people who understand the business.”