While there are a number of conversations going around the issue of scam ads popping up at industry awards, exchange4media had a candid conversation with Sam Balsara, Chairman and Managing Director, Madison World to understand his point of view.
Balsara stated, “The issue of scam ads is a global concern. In my own view, in order to legitimatise scam ads, we should have a category of unpublished work. This may help in honouring work that helps in simulating creativity and could be the best way to curb the issue of scam ads entering award shows.”
To watch what Balsara has to say, watch the video
Goafest 2013 coverage on exchange4media is presented by Patrika group.