Q. You came on board at a time when Havas Media was being built, it has now completed seven years in India. What are some of the milestones of your journey with the agency?
Havas Media, the erstwhile MPG India, had shown a lot of promise of growth and that was the mandate of joining. The journey had people, business and interesting works.
People are critical and important for any business – Mohit Joshi, now Managing Director, Havas Media India came on board in 2007 and Uday Mohan, Executive Director-North followed. In fact, to this day we retain a large number of people being with us for over five years, who have contributed immensely in their area of expertise from servicing, planning, buying and execution.
Specialist disciplines – Havas Digital, Havas Sports & Entertainment, and Havas Media Active, the OOH division, were launched in 2008. In 2011, Mobext was launched for mobile solutions, and now Arena. All these today contribute to establishing Havas Media Group in India as a one-stop media services solutions company with digital at the core.
Each year helped us entrench further in the Indian M&E landscape. 2007 is when we took off with important wins such as Voltas, Danone, UTV, Bank of Baroda. 2008 saw DLF Pramerica, Carlsberg, Kohler, VLCC and others. 2009 saw the likes of MTS, Dr Morepan, Jockey, and BSNL. The following two years got us Hyundai, RSPL, Nirlep, ABD, History, CNBC Awaaz, Quikr and others.
End 2011 also saw the MPG-TME alliance, but here too with some large clients such as Parle, Taj Group, Tata Commercial vehicles, etc. In many cases, we increased our portfolio of business from what we got from TME, a clear indicator of our delivery and value.
In fact, RECMA this year has placed us at No. 1 in new business wins and a growth of 43 per cent in 2012, when the industry was growing at 15 per cent. Big wins this year have been LGE, Shaadi.com, Wonder Cement, Aspiring minds, Voltas, Dupont, Neo Milk Products, and Simmtronics, among others.
We have now 5 per cent share of the market with billings of approximately Rs 1,800 crore.