Indian design and retail must prepare for the new age, where the quality and line of products, the presentation of shops and the role of technology are becoming highly influential. Design and branding will be of enormous help in creating greater impact and brand loyalty of customers.
Willem Woudenberg is the Founder and Chief Executive Officer of Brand Dialogue. Woudenberg comes with a rich experience of 25 years in the cutting edge of creativity, strategy and management, as a consultant in the cultural sector, as project manager for large design and identity projects, as a branding and management consultant.
Prior to starting Brand Dialogue, Woudenberg was Co-Owner and Managing Partner of an international design and communication bureau (Edenspiekermann Amsterdam-Berlin). From 2008-10, he was involved in a joint venture with EurekaMoment Design in Mumbai.
He has worked on brands such as ABN AMRO, Ahrend, Heineken International, the Municipality of Amsterdam, the 4 and 5 May Committee, Dow Chemical, Robeco, Forbo, Rabobank, Amsterdam Museum, Nuon, Essent, the Amsterdam Music Theatre, The Royal Institute for the Tropics, Twynstra Gudde, Van de Bunt Consultants, and Goudappel Coffeng, among others. Woudenberg is also a member of Logeion, the European Association of Communication Directors (EACD) and the Professional Association of Dutch Designers (BNO).
In conversation with exchange4media’s Priyanka Nair, Woudenberg speaks at length about design communication, Brand Dialogue’s plan for India and more...
Q. What are the key strategies behind launching Brand Dialogue in India?
It is a great opportunity for us to work with Indian companies. We believe in
cooperation and offer surprising and pragmatic solutions. We create simple and
smart ideas for complex problems, which is relevant in the Indian context with
varied regional and cultural influences.
Considering the country’s richness and diversity of culture, we can assist
brands in simplifying complexity; thereby, moving with the theme ‘Simple
Solutions, Bright Design’. Entering India with the steadfast support of
The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we
are encouraged towards strengthening the ties between both countries in the
space of design and brand communications.
Our key focus areas are:
• Supporting Indian companies with their innovation and marketing
• Making Dutch expertise available locally in India
• Cooperating with Indian creative agencies to form a group with a mix
of Indian and European expertise