The market growth for India is going to be 8-9 per cent, which is consistent with last year. We see ourselves being ahead of that by two times… In the coming year, you can expect more change, more dynamic partnerships, more ideas, experience, automations, and addressability from us.
For more than 20 years, John Sheehy has inspired both creative and media teams to form better, more collaborative relationships with clients. He worked this alchemy mostly during his many years with sibling agency Leo Burnett, where he developed an entirely new approach to client teams on the Kellogg account. Now, President of Global Operations at Starcom MediaVest Group, Sheehy’s main mission is to further integrate SMG’s Human Experience practice across the SMG ecosystem.
A member of the Publicis family for most of his career, Sheehy has years of experience working alongside his media brethren. Under his purview, Leo Burnett consolidated 100 per cent of the Kellogg business across Europe, Latin America and North America, while increasing the client partnership with other Publicis Groupe sister agencies such as Starcom. He also led the charge to secure new regional and global clients such as Deans/ Whitewave, ConAgra and QXL.
In conversation with exchange4media’s Priyanka Mehra, Sheehy speaks at length about SMG’s digital strategy, India’s place in SMG’s global priority list, keeping ‘human experience’ at the core of all SMG activities and more…
Q. What can we expect from SMG India in the coming year?
With all humility, if we are not changing, we are going backwards. I would expect a lot of change, we would never be complacent in understanding client needs; the rest is making smart investment and partnership choices to best serve those needs. So, from us you can expect more change, more dynamic partnerships, more ideas, experience, automations, addressability; we are facing the pressure everyone is facing – of ‘doing more with less’.