Growing our business is paramount; the reason we cluster emerging markets the way we do is because we see them as a driver of growth for our business. The Indian market is growing and we want to grow disproportionately within the market, we are set to grow at a rapid pace. Even if the rate of growth in the market place drops in terms of GDP growth, our ability to grow is definitely there. India is our fastest growth market.
As President of Emerging Markets at Starcom MediaVest Group (SMG), Matt Blackborn is charged with overseeing emerging markets and driving growth for SMG and its clients in markets such as India, China and Russia. In this role, he drives business development through improved brand strategy, as well as commitment to content, digital and analytics.
Blackborn is a 20-year SMG veteran, dedicating his entire career at either Leo Burnett or SMG. From the inception of Starcom UK in 1999 to the formation of SMG in 2003, Blackborn has lent his expertise and well-rounded global perspective to support both internal and external growth.
Prior to his current role, Blackborn was EVP, Executive Director, Global Client Operations, where he fostered a multi-national client community across brands, including Samsung, Honda, Heineken, Proctor & Gamble and Novartis. He also honed his leadership skills as CEO of MENA, where he stabilised internal operations and created a path for infinite growth.
In conversation with exchange4media’s Priyanka Mehra, Blackborn speaks about how Convonix’s acquisition has given a boost to SMG’s operations, digital medium optimisation in India, and more…