These are defining times for media AORs. While we are at the tipping point of digital media, convergence and 360 degree communication channel planning get any advertiser to talk and you will hear loud and clear ‘the industry is caught in a time warp’. So, the innovative ones will survive, the actions taken now will define the top players in the not so distant future.
With over 23 years in the media industry, Shripad Kulkarni has handled every aspect of the advertising media. During his tenure with agencies like Contract, Clarion and O&M, he has handled and helped build a wide spectrum of brands like Pillsbury Atta, Vicks, Hamam, Fevicol, Philips, Zandu Balm, Moov, Lexi Pens, Bank of Baroda, Sahara One, Johnny Walker and Kalnirnay, to name a few. He soon went on to establish his own media planning and buying agency. He later joined Carat India as COO.
Kulkarni is also known to be a renowned trainer. He has conducted over 200 workshops in Media Planning, Media Buying as well as Ad Sales. He regularly teaches management students at MICA and other institutes. He has also advised many a media in Strategy, Content and Ad Sales.
He is on the board of MRUC and heads its Technical Committee for India’s first outdoor Research survey IOS.
In this interaction with exchange4media’s Shree Lahiri, Kulkarni shares the growth plans for Allied Media, new business management plans, tiding over slowdown periods and more...