Jyotsna Chauhan:While strategy is hygiene, Creative is our cutting edge product. In a highly competitive market today, it’s the creative which differentiates and sets the image of the brand and a brand is all about its image. Therefore, our impetus has always been on cutting edge creative – not the cutting edge creative that works on blank woods, but cutting edge work that builds value for brands both in terms of market share and mindshare. You can call us a mid-size agency with big size agency appetite, hunger and lust.
Rahul Gupta is the Founder and Managing Director of IBD India Pvt Ltd, a subsidiary of Percept Hakuhodo. IBD, is an integrated brand development agency, which applies complete 360-degree approach for providing brand and marketing solutions to its clients. In the last few years, the agency has evolved into a potent multi-functional full service agency that offers services like Integrated Marketing Communication , Brand Development , Digital, Production, Design and Packaging across the multiple sectors of FMCG, Fashion, Retail, Lifestyle, Consumer Electronics, PSU, Realty, Hospitality and Pharma to name a few.
Jyotsna Chauhan, or Jo as she is known popularly, is a well-honed communications professional, who has worn many hats in the 24 years that she’s been in business. Starting as a cub writer she went on to become Creative Director of one of New Delhi’s hottest boutique agency. Given her penchant for acquiring more learning’s, she crossed borders in to account management, brand activation, corporate communications, and eventually became a profit center head. In between apart from earning accolades and awards for her work in communications, she also distinguished herself in training people for a social cause.
Having moved to IBD in 2008 as COO North to now as COO - National, Jo is responsible for meeting set goals for the company by growing business, maximising opportunities of profitability for the company, building relationships that are mutually rewarding with internal and external stakeholders, and above all creating the IBD Edge, as an agency that integrates razor sharp thinking and consumer insight with clutter breaking creative work.
2011 was a good year for IBD India, with the agency clocking billings worth Rs 90 crore, observing a double digit growth year-on-year. Some of the new businesses added by IBD India in 2011 include Panasonic Beauty Products, Saks, Georgio Gullini, Radius Infratel, Shilpa Cosmetics, Instinct Deodorants and Male grooming, Pure Home+Living, NexG TV, CCCL Ltd, Yuga Homes, Icon Management Consultants and Alankrita Kitchens. Most of the businesses have been won post multi-agency pitches.
In conversation with exchange4media’s Deepika Bhardwaj, Rahul Gupta and Jyotsna Chauhan speak at length about the agency’s growth path, the vision, taking on the larger networks and more…