I like challenges. I like to get out there. Comfort makes me a little bit uneasy. Another thing that became evident to me is that this is the biggest challenge in India. I mean there is no bigger agency, with the most number of creative people, and if those people find me talented, it will be a new level of leadership and get some great work out there, iconic work for these iconic brands. Designations are nice, but that is just not what I am about.
Bobby Pawar recently bid adieu to Mudra Group as Chief Creative Officer. He is joining JWT India as Chief Creative Officer and Managing Partner, working with Colvyn Harris, CEO, JWT India.
At Mudra Group, where he has worked for over three years, Pawar has been overseeing creative across the four-agency network. He has played
a key role alongside MD & CEO of the company, Madhukar Kamath, and senior officials such as Pratap Bose, CEO, Mudra Max, to bring Mudra
Communications to its current stature.
Prior to taking over Mudra’s national creative responsibilities, Pawar had spent seven years in the US market with BBDO, Chicago and O&M, New
York. In the course of his career, Pawar has worked with several global creative behemoths such as Neil French, Rick Boyko, Steve
Hayden and Marty Orzio and planning stalwarts such as Tony Wright and Chip Walker.
Pawar cut his teeth at O&M India. He rose quickly from Senior Copywriter to Creative Director and worked on award-winning campaigns
for Tata Safari, Tata Sierra, Kelvinator, British Airways and so on.
In conversation with Noor Fathima Warsia, Pawar speaks about the transition period at Mudra, the challenges ahead and the creative
structure in agencies.