The digital and media agency businesses are the shining spots, but you cannot do that without the big creative idea, which is why everyone has to work together. It really is an integrated offering and if you can get them to work together, it is amazing. Just seeing all of them together, collaborating and executing an idea, is fantastic.
Michael I. Roth, Chairman and Chief Executive Officer, Interpublic Group, is very clear on what is driving the global communication business and what the growth opportunities are for the likes of IPG, one of the world's largest organisations of advertising and marketing services companies. Prior to serving in his current role, Roth was a member of the company’s Board of Directors.
Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc, a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth's leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today's financial services marketplace.
Roth is a member of the Board of Directors for Pitney Bowes Inc, the Ad Council and the Gaylord Entertainment Company. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee to Encourage Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund, The Partnership for New York City and The Enterprise Foundation. He is also a member of the Business Roundtable.
As competition intensifies in India, Roth has a game plan in place to ensure IPG’s growth. In conversation with Noor Fathima Warsia, Roth speaks on issues that when addressed, make all the difference to a company in particular, and to the industry at large.
Q. The growth of the communication business has seen the rise of the specialists. But somewhere in the process, coordination between different units ceased. What is your advice to your agency units on collaborating for the client’s needs?
We owe it to our clients that they get the best that IPG has to offer. If our agencies need something and if it is there within their networks, that is great. But if they don’t have it within their own network, then they should be reaching out to IPG. Our clients are demanding the best that we have to offer, and that is what we have to focus on. Shame on us if we have an expertise and we have not brought it to our clients and our competitor is offering something that frankly is not as good as what our services would be. At the end of our operating meetings, I have our business unit heads take our top 10 or 20 clients, depending on the network, and show which are the disciplines that are serviced to our top 10 or 20 clients. And if we are not seeing a cross-section of all the disciplines, I want to know why.