If you just focus on the creative work, all the good things will happen – the brands will get healthy, the agency will grow, you will get new business, you’ll make more money, you will be able to pay bonuses. Creative work is the whole agency.
Having done Master’s in Marketing Management from Mumbai University, Dhunji Wadia has been working with the advertising industry from the past 25 years. He has worked on various national and international brands such as Nike, Levi Strauss, Jockey, Unilever, Diamond Trading Co, Kellogg , Standard Chartered, Warner Lambert, Bosch, etc. Dhunji set up the Diamond Marketing Group in India for the Diamond Trading Co. in 1995. In 1997 he took up the role of Regional Business Manager for Unilever Home and Personal Care division for Central Asia, North Africa and Middle East Region (CAME region). Dhunji then took over a role at JWT India.
Under his stewardship JWT Bangalore won over 150 awards, both international and national. He was appointed as Managing Partner JWT Mumbai on January 1, 2008 preceding which JWT Mumbai won a Grand Prix and an Integrated/Titanium Cannes Lion. He has now taken up the role of the President of Everest Brand Solutions from December 1, 2010 post which the agency has won the GoAir business within a month of his appointment.
In this interview with Shubhangi Mehta, Dhunji speaks further on what his plans for Everest is.