The industry is being oversupplied with too many agencies doing the same thing. So, we have to find a point of difference. There is no point of discount rates and failing to deliver. My ambition is to build a very prosperous company for long term growth. And we are not going to get that by just offering the same services with the existing competition at cheaper rates. Certainly, many of these new market entrants would do that as their short term strategies to buy some market share.
Nick Waters joined Aegis Media in March 2010 as Chief Executive Officer - Asia Pacific. He was previously with the WPP-owned media agency Mindshare, where he had worked since its inception in 1997. During his time with Mindshare, Waters had held several management roles in Europe and Asia, including CEO of Southeast Asia (2001-05), CEO of Asia Pacific (2005-06), and CEO of Europe, Middle East, and Africa (2006-10).
During his tenure with Mindshare, Waters also managed several international client relationships, including Ford in Europe, Unilever Asia Pacific, and HSBC globally.
Prior to joining Mindshare, he had worked in the media department of Ogilvy in London, where he had started as a graduate.
Waters has been part of the agency management team awarded European Media Agency of the Year (M&M Europe 2001), Asia Pacific Media Agency of the Year three years in succession (Media 2003, 2004, 2005), and Global Media Agency of the Year three times (Ad Age 2003, 2004, 2008).
He has been a member of numerous industry awards juries, including the 2009 Cannes Lions Media Jury, and the 2009 Eurobest Advertising Festival, where he was President of the Media Jury and a member of the Integrated Advertising Jury.
In conversation with exchange4media’s Tasneem Limbdiwala, Waters has several interesting observations to share about Aegis’ progress in India, Indian agencies launching new brands, and Ashish Bhasin’s role in India, among others.