Most clients and talent tend to think we are a close-ended organisation. Hence, it does make us work doubly hard to convince our prospective clients and employees that we are a normal brand communications organisation with a worldview on the issues at hand and also their solutions. As a matter of fact, we are far more innovative in approaching solutions in a practical sense.
A management graduate from University of Allahabad, Vivek Srivastava majored in Market Research. He began his career as a sales executive with Onida, selling audio systems in 1987, post which he moved to Mudra Communications. A five-year stint with Mudra was made very meaningful by way of association with big brands.
In November 1992, Srivastava joined Triton Communications, which was setting up its Delhi office. It was a 14-year stint that saw the agency gain in stature and Srivastava was designated as the Executive Director in 2002. From there, he moved on to Innocean to set up its India operation in December 2005.
Srivastava has interests in strategic planning and organisation development and is a keen golfer and avid reader of fiction and management books.
Pallavi Goorha Kashyup
Q. How did Innocean fare during the slowdown?
The year 2009 began for us at Innocean Worldwide India, like it did for all our counterparts in the ad industry, on a cautious note and a sense of unease. No one was sure where the markets would be headed in the short to medium term. However, our new business efforts and the aggressive marketing stance of our key client, Hyundai, held us in good stead. As the year drew to a close, we saw a sense of equilibrium and euphoria as we were on course with our targets. We acquired two new clients – Fena Detergents for their new range of personal care products, and Beam Mobile Payment System. Our total billings grew by 14 per cent. The year 2009 also saw Innocean Worldwide India consolidate its functional expertise by adding to its head-count. The agency strength stands at a 42 right now and is slated to inch to the 50-mark by April 2010.
Q. Innocean plans to have increased focus on sports marketing opportunities. What are your plans for this year?
Yes, we have been fortunate that our anchor client, Hyundai, has been using cricket as a mainstay of their communication initiatives. Our endeavour is to integrate cricket more strongly in our brand building efforts to increase the empathy Indians have with Hyundai. Innocean has a lot of experience leveraging sports and sporting properties as brand success multipliers for Hyundai and Kia. We have used FIFA rather effectively in Europe and tennis such as Australian Open and Fed Cup. As we progress, we will adopt them in India too. FIFA and soccer, as it gains traction in India, will see us trying our proven tools from European markets. Some of them will be used in 2010 as well.