You can expect us to continue to fight for the freedom of advertising and for a framework that would enable us to advertise more efficiently and effectively. This will absolutely affect India. We are in very close collaboration with the Indian Association, and when anything happens in India, we will work in any way that we can to help enable us to continue advertising. You can also expect us to have a closer look into India in the way medium like mobile can be picked up, or the way in which new media can be explored.
After studying in Mannheim, Germany and Knoxville, Tennessee, Bernhard Glock joined Procter & Gamble in 1985 as a Market Research Assistant, Fabric Care, Diapers and Beverages. During his career with Procter & Gamble, Glock worked as Media Manager, Assistant Brand Manager, Germany and Europe, Group Media Manager, European Media Manager, Brussels. In 1998, he became Director, Media-Europe, P&G Europe, Middle East and Africa and Director Media-Asia, P&G Asia, taking on additional responsibility for Laundry and Cleaning Products in Europe.
In 2001, he took on additional responsibilities as Leader of the P&G Global Media Community of Practice and in 2002, Leader of the Global Connecting with Consumers Centre of Excellence. In 2003, he was appointed Manager, Global Media & Communication; in December 2006, he was appointed Vice-President, Global Media and Communication, and in 2007, he was appointed Vice-President, Global Media Purchases. From 1998 to 2004, he was Chairman, Media Committee of the World Federation of Advertisers (WFA), becoming Deputy Chairman of the World Federation of Advertisers from May 2004-May 2006. Since May, he has been President of the World Federation of Advertisers.
Back in 2004, AdAge had described him as a ‘maverick, change agent and charismatic leader – a media rock star’. Earlier this year, when his decision to step down from media duties of P&G was announced, many were taken by surprise and many were wondering what would be next from this media guru. And on October 1, 2009, a day after his stint at P&G completed, Bernhard Glock Media Leadership Company was officially launched.
In this interview with Noor Fathima Warsia, Glock speaks more on his new company, his rationale to take the entrepreneurial and what next can be expected from him.