I think we are still very TV-centric and need to grow our capabilities in other disciplines. Also, while we tend to do great work for theme ads, we treat tactical advertising like stepchildren. That’s not how the consumer sees it. We need to handle those with the same love and affection as the theme ads.
Suman Srivastava was one of the founders of Euro RSCG in 1996 and was Head of its Mumbai office for three years before moving on to Strategic Planning. He has worked on several FMCG, durables, technology and services clients in earlier assignments. He was seconded as Brand Manager to Unilever for a year.
Srivastava has been closely involved with brands such as Surf, Parachute, Fair & Lovely, Hair & Care, Novartis Calcium Sandoz, Evian, Philips, Intel, Allwyn, Voltas, Microsoft, Sony Entertainment Television, Wipro Software, State Bank of India, HDFC Bank, Dabur, and NIIT.
He conducts training programmes for Euro RSCG personnel in India and abroad. He has also spoken at workshops on marketing conducted for employees of Microsoft, Wipro, Intel and IndianOil. Through a 19-year career in advertising, Srivastava has also worked with Lintas and SSC&B Lintas in Mumbai.
He is an Economics graduate and an MBA from the Indian Institute of Management, Ahmedabad.
In a freewheeling conversation with exchange4media’s Tasneem Limbdiwala, Srivastava talks about Euro RSCG’s growth in India, fighting out the economic slowdown, and the way ahead for the Indian advertising industry.