Top Story


Home >> Advertising >> Article

Internet users in India to grow eight-fold by 2005: IDC

Font Size   16
Internet users in India to grow eight-fold by 2005: IDC

According to IDC, Internet users in India is expected to grow eight-fold by the end of 2005. This is despite the slowdown in the growth of Internet users. IDC predicts that the number of Internet users will grow to 3.75 crore by the end of 2005.

It also forecasts that the home and small business segments would drive the growth in Internet user base for next five year. For the period 2000-2005, Internet user base in home segment is expected to witness a computed annual growth rate (CAGR) of 87 per cent while the same in small business segment is expected to grow by a CAGR of 72 per cent.

IDC said that as per its Internet Commerce Market Model (ICMM) version 7.1, the number of unique Internet users in India is slated to grow to 3.75 crore by the close of 2005. According to IDC, by the end of 2000 there were 44.7 lakh unique Internet users in India. This corresponds to a CAGR of 53 per cent for the period 2000 to 2003.

According to IDC, even in the Asia-Pacific region (excluding Japan), India is expected to be next only to China in terms of total number of Internet users by the close of 2005. In the Asia-Pacific region, growth in absolute number of Internet users is going to be led by China and India, primarily because of these being populous countries which are on their way to embracing Internet technologies.

Also, the role of cyber cafes is expected to be very crucial in the next couple of years in helping Internet reach out to the masses at an affordable cost.

According to the IDC forecast, in the year 2004 and 2005, there would be a sharp increase in the number of locations (home, office, colleges) where an average Internet user would start accessing the Internet.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...