Top Story

e4m_logo.png

Home >> Advertising >> Article

Internet users around the world topped 400 million

08-February-2001
Font Size   16
Share
Internet users around the world topped 400 million

The number of internet users around the world topped 400 million in 2000, and will surpass one billion by 2005, according to a survey. The study by Etforecasts of Buffalo Grove, Illinois, also predicted that wireless Internet users, which accounts for less than 10 per cent of those online globally, will grow to 62 per cent by 2005.

Most of the growth in Internet users is coming from Asia, Latin America and parts of Europe. By year-end 2005 the number of worldwide Internet users will nearly triple to 1.17 billion.

The report noted that although wireless internet is seen as a disappointment, "the wireless internet will take off rapidly once always-on service and useful content for the small displays of wireless devices are available. It said wireless devices will be supplemental to PC internet access for most users in developed countries, but the primary Web access in lesser developed countries that now have low internet penetration.

According to the survey, US users in 2000 represented 35 million -- or roughly one-third of the 414 million global Internet users, with Europe accounting for 95 million.

US Internet users are expected to grow to 214 million by 2005 -- or about 20 per cent of the global Internet population of 1.174 billion, while European users will overtake the United States and grow to 246 million.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...