Top Story

e4m_logo.png

Home >> Advertising >> Article

International: YAHOO! tie-up with J D Power, to provide surveys online

23-January-2002
Font Size   16
Share
International: YAHOO! tie-up with J D Power, to provide surveys online

Yahoo! and J.D. Power & Associates have entered a deal to offer consumer research on a free and paid basis to the Internet portal's users. J.D. Power will provide consumer research to Yahoo!, which could be accessed by Yahoo!'s users.

The researcher will also be able to use data that the portal's consumers have offered it via various transactions.

Under the terms of the agreement, Yahoo! will implement the platform to target J.D. Power surveys to its more than 219 million unique users monthly on a worldwide basis. Yahoo! aims to launch its service, most likely with automotive research first, by the middle of the year.

The non-exclusive deal underscores Yahoo!'s drive to cultivate alternative sources of revenue amid the worst advertising market in a decade.

Yahoo! already has an relationship with Consumer Reports, but that deal is not as wide-ranging as with J.D. Power.

International Data Corp.'s IDC estimates the research market at $15 billion globally and that $700 million of it is online research.

Yahoo! also hopes research services will become an attractive lure for advertisers seeking to quantify online ad programs and improve overall online ad plays.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.