Yahoo! and J.D. Power & Associates have entered a deal to offer consumer research on a free and paid basis to the Internet portal's users. J.D. Power will provide consumer research to Yahoo!, which could be accessed by Yahoo!'s users.
The researcher will also be able to use data that the portal's consumers have offered it via various transactions.
Under the terms of the agreement, Yahoo! will implement the platform to target J.D. Power surveys to its more than 219 million unique users monthly on a worldwide basis. Yahoo! aims to launch its service, most likely with automotive research first, by the middle of the year.
The non-exclusive deal underscores Yahoo!'s drive to cultivate alternative sources of revenue amid the worst advertising market in a decade.
Yahoo! already has an relationship with Consumer Reports, but that deal is not as wide-ranging as with J.D. Power.
International Data Corp.'s IDC estimates the research market at $15 billion globally and that $700 million of it is online research.
Yahoo! also hopes research services will become an attractive lure for advertisers seeking to quantify online ad programs and improve overall online ad plays.