Top Story

e4m_logo.png

Home >> Advertising >> Article

International: Yahoo! appoints agencies for Southeast Asian marketing push

11-May-2002
Font Size   16
Share
International: Yahoo! appoints agencies for Southeast Asian marketing push

The global Internet company Yahoo! has appointed Euro RSCG Worldwide, a unit of Havas Advertising, and WPP Group''s Hill & Knowlton public relations consultancy to develop a year-long integrated marketing and communications program in Southeast Asia.

Billings were not disclosed, but Euro and Hill & Knowlton are tasked with expanding Yahoo!''s existing footprint as a leading Internet media company in Singapore, Malaysia, Thailand, Indonesia and the Philippines, as well as positioning its brand as a powerful business enabler and supporting Yahoo!''s media, mobile, commerce and enterprise businesses in those markets.

Euro RSCG will handle strategic and creative advertising, but not media, as Yahoo is currently reviewing its media assignment in Southeast Asia. Details about the pitch were not provided.

Although Yahoo! met with several unidentified Singapore agencies for informal discussions, there was no pitch for the advertising business.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi

The inspiring journey begins from December 10th every Sunday at 7pm on Star Plus & Hotstar