NEW YORK (AdAge.com) -- Michael Rooney, who left ESPN to become The Wall Street Journal's first chief revenue officer last May, has again raided his old employer by hiring Chris Collins, who had been VP-multimedia sales at ESPN, to become VP-multimedia sales at The Wall Street Journal. Mr. Rooney earlier poached Don Reis, another ESPN multimedia sales VP, to become VP for West Coast ad sales at the Journal.
"Chris brings to the Journal a proven track record of creating unique sales programs across multiple platforms at ESPN," Mr. Rooney said. "Our research proves that when advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products."
Mr. Collins held a variety of posts while at ESPN, starting as an account executive at ESPN The Magazine in 1997. He previously was a multimedia-sales rep at Bloomberg Financial Markets and an account executive at magazines including Men's Health and Cosmopolitan. At the Journal, he fills a newly created position.
Last month Mr. Rooney merged the Journal's print and digital sales, creating a hybrid structure also intended to preserve its recent commitment to category expertise -- and eliminating the positions of five Journal staffers in the process.