The Times, which made famous the Times New Roman font, is to launch a new typeface next week as part of a mini redesign of the paper.
The specially commissioned font, to be called Times Modern, was created by former The Face art director Neville Brody, who oversaw last year's Times2 features section makeover.
It is smaller than the current Times Classic font and will allow more text to be squeezed onto the paper's new compact pages.
The newspaper said the new typeface "encapsulates the paper's heritage while adapting to the demands of the new compact format" and had been designed as a "bespoke type family".
As well as the new font, "navigation improvements" will also be introduced.
The changes, which launch on Monday, have been led by the deputy editor, Ben Preston.
The Times editor, Robert Thomson, said: "The Times has always kept the readers' needs at the heart of any design work and our designers have worked intelligently to introduce changes that we think help the reader navigate the paper more effectively.
"Ben and the team have done a remarkable job in honouring our tradition and creating a look that will serve long into the future. Readers of The Times are visually astute and our changes have been implemented in order to meet their exacting requirements."
The Guardian also commissioned a new typeface at the time of its Berliner relaunch last year, introducing the Guardian Egyptian family of fonts designed by Paul Barnes and Christian Schwartz.