Top Story

e4m_logo.png

Home >> Advertising >> Article

International: Sony hands pan-Asian biz to Zenith Media

01-March-2002
Font Size   16
Share
International: Sony hands pan-Asian biz to Zenith Media

Sony Corp. has awarded its Asia/Pacific business to Zenith Media, jointly owned by Publicis Groupe and Cordiant Communications Group. Also pitching for the undisclosed budget were Omnicom Group's Optimum Media Direction and incumbent WPP Group's CIA.

Commenting on the loss, Tessa Caven, general manager of CIA International Asia says: "Naturally we are disappointed that Sony chose not to renew our contract with them. Over the past four to five years our servicing offering has matured and we are extremely proud of the media-led campaigns that we have driven in the past 12-18 months -- work that Sony themselves have highly commended and praised. However, the new management team clearly wanted to appoint their own agencies, so we have to respect the business decision that they have made."

The move follows the consolidation of Sony's consumer electronics division (mainly digital cameras and audio/visual equipment) into TBWA, Singapore. Two months ago in the U.S. and Canadian markets, Sony Corp. consolidated media buying and planning for Sony Electronics, Sony Pictures Entertainment and Sony Music Entertainment (network television). The North American account, with billings worth more than $600 million, was consolidated with Universal McCann.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.