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International: Paul Gunning succeeds Matt Freeman as CEO of Tribal DDB Worldwide

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International: Paul Gunning succeeds Matt Freeman as CEO of Tribal DDB Worldwide

Tribal DDB Worldwide announced on Monday the promotion of Paul Gunning, President of Tribal DDB US East, to CEO of the award winning, global digital network. Gunning succeeds Matt Freeman, who has accepted the post of CEO of GoFish, a digital media and entertainment company.

Elizabeth Ross, currently President of Tribal DDB West, assumes the positions of President, Tribal DDB US, and Global Chief Marketing Officer.

Stephan Beringer, President, Tribal DDB Europe, will continue in this role and assume the new position of Chief Strategic Officer. Amanda King remains President and Managing Partner of Tribal DDB Asia Pacific. All new positions are effective immediately.

“I am honored to succeed Matt in continuing to build the Tribal DDB brand. A key element to Tribal DDB’s success has been this collective group that has built Tribal from the ground up into a global digital powerhouse. Having worked alongside him for eight years, I have a clear vision of Tribal’s brand foundations and future,” said Gunning.

This core team has been with Tribal DDB Worldwide collectively for more than five years and has served as the global management committee, leading to its great fiscal success across all regions, and most recently becoming the first digital agency to ever win AdAge’s Global Agency Network of the Year. The strategic structure is reflective of the core strengths and roles within the global management committee.

Prior to this promotion, Gunning, as President, Tribal DDB East, was responsible for managing Tribal DDB Chicago and New York. He also served on the management committee of Tribal DDB Worldwide. He is largely credited with its substantial new business wins across the network, from McDonald’s to Lowe’s and more.


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