Top Story


Home >> Advertising >> Article

International: McCann-Erickson wins Advanced Mirco Devices account

Font Size   16
International: McCann-Erickson wins Advanced Mirco Devices account

Semiconductor company Advanced Micro Devices (AMD) has awarded its $25 million to $30 million global account to Interpublic Group of Cos.' McCann-Erickson, San Francisco.

Advanced Micro Devices is a global supplier of microprocessors, integrated circuits, flash memory and other technology components. In recent years, the company's lower pricing for consumer PCs at retail has undercut Intel Corp.'s Pentium chip dynasty.

Other finalists pitching for the account were Bcom3 Group's LBWorks, Chicago, and WPP Group's Y&R Advertising, San Francisco.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.