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International: McCann-Erickson wins Advanced Mirco Devices account

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International: McCann-Erickson wins Advanced Mirco Devices account

Semiconductor company Advanced Micro Devices (AMD) has awarded its $25 million to $30 million global account to Interpublic Group of Cos.' McCann-Erickson, San Francisco.

Advanced Micro Devices is a global supplier of microprocessors, integrated circuits, flash memory and other technology components. In recent years, the company's lower pricing for consumer PCs at retail has undercut Intel Corp.'s Pentium chip dynasty.

Other finalists pitching for the account were Bcom3 Group's LBWorks, Chicago, and WPP Group's Y&R Advertising, San Francisco.


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