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International: Leo Burnett bags global account of Morgan Stanley

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International: Leo Burnett bags global account of Morgan Stanley

Morgan Stanley has consolidated its global advertising account with Bcom3 Group's Leo Burnett Co., Chicago. Burnett previously handled Morgan Stanley's U.S. individual investor and mutual funds business.

Burnett is currently working on a global branding campaign that brings together all of Morgan Stanley's businesses. The campaign is expected to break in March.

Morgan Stanley spent $67 million in U.S. media in the first 10 months of 2001, according to Taylor Nelson Sofres' CMR.


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