Team Boomerang from Edith Cowan University, Perth, Western Australia, was declared World Champion of the annual International Advertising Association (IAA) InterAd XI global student advertising competition. Boomerang advanced to the world finals as winner of the Asia/Pacific Regional IAA Dentsu InterAd XI competition and will be awarded the IAA InterAd XI Trophy next month.
The winning entry will be on display during Advertising Week in New York, September 2007, at the Advertising Community Together (ACT) exhibition. The ACT exhibition will showcase a comprehensive and unique compilation of over 300 sustainable development and corporate social responsibility campaigns from nearly 105 advertising agencies in 33 countries.
The IAA Dentsu InterAd XI competition is part of the International Advertising Association’s Professional Development programme and is designed to give students the opportunity to test their skills with a real world client case study. “We are very proud of IAA’s ongoing commitment and dedication to the training and education of the next generation of our marketing communications professionals,” said IAA Chairman and World President Joseph Ghossoub.
“Each year, through our IAA InterAd, we endeavour to create a world class learning experience. The quality of the entries was excellent and many of the participating schools use the IAA InterAd competition as part of their marketing and advertising curriculum,” said Ghossoub.
Noriyuki Shutto, Executive Advisor, Dentsu Inc, added, “The education and training of students is a CSR theme that we at Dentsu have been seriously tackling for years, and we are very much honoured to have sponsored this worldwide event. We hope that our efforts will contribute to improvements at all levels of the industry.”
This year’s IAA InterAd XI client for the advertising competition was the United Nations Development Programme (UNDP) Millennium Campaign and its eight goals. The UNDP case brief focussed on goals to eradicate extreme poverty and hunger; achieve universal primary education; promote gender equality and empower women; reduce child mortality; improve maternal health; combat HIV/AIDS, malaria and other diseases; ensure environmental sustainability; and develop a global partnership for development.