Media Contacts, the interactive arm of Havas Media, which is the media unit of global communications group Havas, has won the KLM account worldwide, after a competitive pitch.
The global interactive agency will manage the cross-media planning and buying, execution of online advertising, affiliate marketing and meta-search. Furthermore, Media Contacts will have a strategic role in the cross-media effects of these channels towards search engine marketing and e-mail marketing communication strategy and display buying, and the coordination will be managed centrally from France.
Media Contacts won the pitch against 14 other agencies, achieving the highest scores overall, when evaluating several criteria. All the agencies were evaluated in capabilities like strategy, international coverage, travel and e-retail experience, response media and optimisation, brand building skills, buying power, fee structure, organisation and people, and account support.
“We were looking for the best interactive partner and we found it in Media Contacts. The agency has given KLM the confidence to be its strategic partner for the coming years. Media Contacts’ deep local knowledge and expertise, combined with the offer of a global network, technology, methodology, great service offering, knowledge, great team of people, and Artemis, were key to our final decision,” said Manuel van Lijf, e-Promotion Manager, KLM.
Anthony Rhind, Chief Strategy Officer, Media Contacts, said, “We are thrilled to be working with such a market leading brand as KLM. The pitch process was challenging and competitive and we are very excited about the opportunity to be KLM’s agency of record going forward.”
Ravi Kabra, Business Director, Media Contacts India, said, “We are very excited about the KLM win. The last few months have seen Media Contacts grow significantly in India. We have attracted talent from all over, won new businesses, and expanded our presence to four cities in the country. KLM indeed is a great brand and the fact that Media Contacts is also the online agency for Air France will benefit both Air France and KLM.”
KLM, together with Media Contacts, has started a project of implementing one ad serving system across countries. Using one ad serving system worldwide together with Artemis will allow better cross-optimisation as well as better media buying. Artemis is Media Contacts’ proprietary global technology platform that enables the centralisation and analysis of data coming from all online and offline interactive media, and helps clients effectively reach customers, thus maximising the return on communication investment.