Top Story

e4m_logo.png

Home >> Advertising >> Article

International: Gillette opens global media review

19-June-2002
Font Size   16
Share
International: Gillette opens global media review

Gillette Co. is reviewing its global media business. Last year Gillette spent $174 million in measured media in the U.S., according to Taylor Nelson Sofres'' CMR. There are two incumbent media shops competing: Omnicom Group''s OMD, which handles a majority of Gillette''s global media in North America and Europe, and Interpublic Group of Cos.'' Universal McCann, which works on media in Latin America and Asia Pacific.

WPP Group''s MindShare, which does not handle media buying for Gillette, has been invited to participate in the review because of the marketer''s relationship with sibling Ogilvy & Mather Worldwide. Ogilvy does strategic and creative work on Gillette''s Duracell battery brand. The review is motivated by a "strategic sourcing initiative" in progress in Gillette offices around the world.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform