Top Story


Home >> Advertising >> Article

International: Euro RSCG kicks off Yahoo World Cup Campaign

Font Size   16
International: Euro RSCG kicks off Yahoo World Cup Campaign

Yahoo named Havas' Euro RSCG Worldwide, New York, as its agency of record for global projects, marking an expansion of the company's existing relationship with the network.

Euro RSCG is already Yahoo's agency of record for global projects in Canada, Singapore and Brazil. Each of Yahoo's regions continues to have its own agency of record. Havas' Black Rocket Euro RSCG, San Francisco, is Yahoo's U.S. agency of record.

The announcement comes as the Internet portal prepares to launch a TV campaign in 10 global markets behind its FIFA 2002 World Cup soccer sponsorship. Black Rocket Euro RSCG will be leading FIFA World Cup advertising activities, which include creating the FIFA's official Web site for the event,

Euro RSCG Worldwide is implementing a print campaign and a six-language, eight-market online promotion called "The Yahoo! FIFA World Cup Challenge," which offers soccer fans a chance to play a 28-day online game and win tickets to the final in Yokohama, Japan.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign