Yahoo named Havas' Euro RSCG Worldwide, New York, as its agency of record for global projects, marking an expansion of the company's existing relationship with the network.
Euro RSCG is already Yahoo's agency of record for global projects in Canada, Singapore and Brazil. Each of Yahoo's regions continues to have its own agency of record. Havas' Black Rocket Euro RSCG, San Francisco, is Yahoo's U.S. agency of record.
The announcement comes as the Internet portal prepares to launch a TV campaign in 10 global markets behind its FIFA 2002 World Cup soccer sponsorship. Black Rocket Euro RSCG will be leading FIFA World Cup advertising activities, which include creating the FIFA's official Web site for the event, FIFAworldcup.com.
Euro RSCG Worldwide is implementing a print campaign and a six-language, eight-market online promotion called "The Yahoo! FIFA World Cup Challenge," which offers soccer fans a chance to play a 28-day online game and win tickets to the final in Yokohama, Japan.