Top Story


Home >> Advertising >> Article

International: Coke and Blockbuster in ‘Multi-Million’ Global Pact

Font Size   16
International: Coke and Blockbuster in ‘Multi-Million’ Global Pact

Coca-Cola and Viacom-owned video and DVD retailer Blockbuster, have inked a five year cooperative deal claimed to be worth ‘multimillions’ of dollars.

The twosome will work together on various US and overseas promotional campaigns, while Coke will air ads via Blockbuster’s instore video systems and participate in its direct mail shots and point-of-purchase voucher promos.

Stateside, a national campaign, Diet Coke-Blockbuster Steal the Scene, rolls-out this week with an instant win game featured on over ninety million promotional packs of the beverage. It will also run at Coca-Cola concession booths within 1,400 movie theatres. The promo is backed by a 30-second TV commercial for Diet Coke, with an extended version playing in movie houses. Print and web media are also harnessed.

The alliance, built on the foundation of an extant distribution agreement, will extend globally to many of Blockbuster’s 7,900 stores – 2,600 of which are sited outside the US in the Americas, Europe, Asia and Australia.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’