NEW YORK (AdAge.com) -- Monster Worldwide has named Omnicom Group's BBDO Worldwide its global agency of record for advertising and branding following a review.
BBDO, New York, and Atmosphere BBDO, its North America digital sibling, will take the place of the incumbent, Brand Content, Boston.
Monster spent about $154 million on U.S. Media in 2006, according to TNS Media Intelligence.
Fifth agency since 2000
BBDO will be the online job service's fifth lead agency since 2000, and the most recent review came just four months after Joan Blackwood was named its new chief marketing officer. The company is looking to continue to build on its presence in 21 countries, most recently eyeing opportunities in Turkey.
"Monster is already one of the most recognized brands among job seekers and employers, and one of the key elements of our strategic plan is to invest in further strengthening the Monster brand on a global scale," Chairman-CEO Sal Iannuzzi said in a statement. "To advance that goal, we are appointing BBDO as our global agency of record."
BBDO's first efforts for Monster are expected to debut in early 2008, when the traditionally active job-search season begins.
"This is a monster opportunity," John Osborn, president-CEO, BBDO New York, said in a statement. "Monster is a great brand and we're looking forward to working closely with their teams across the globe to help the brand realize its fullest potential."