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International: Adage best awards honor year's top ads

08-May-2002
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International: Adage best awards honor year's top ads

Nike''s "Freestyle" has been named the Advertising Age Best Awards top winner for ads created during 2001.

The Ad Age Best is an annual competition that honors the best advertising produced for TV, magazines, newspapers and out-of-home categories in the U.S.

The biggest agency winner in this year''s event was Omnicom Group''s Goodby, Silverstein & Partners, San Francisco, which won two Best Awards and two commendations.

Wieden & Kennedy''s "Freestyle" basketball gem for Nike was unanimously named Best of Show, after Wieden, Portland, Ore., and Nike won the apparel category the previous year. The E-Trade monkey''s Super Bowl appearance stole the financial services award for the second year running. And Volkswagen of America earned kudos again while the "Whassup?!" Budweiser campaign from Omnicom''s DDB Worldwide, Chicago, lived on in a preppie spoof by Anheuser-Busch agency Goodby.

Bartle Bogle Hegarty, New York, partly owned by Bcom3 Group, also scored two Best Awards. Havas Advertising''s Arnold Worldwide, Boston, picked up one Best and three commendations -- all for Volkswagen.

A special 9/11 category was added to recognize the inspiring, often poignant work created following the Sept. 11 terrorist attacks. The "New York Miracle" campaign by Omnicom''s BBDO Worldwide celebrated the city''s spirit with inimitable New York-style humor.

This year the 40-year-old Ad Age Best contest returned to its roots as an Ad Age-judged competition without entry fees in which all TV and print work that first appeared in 2001 was eligible to compete. Eleven Ad Age editors and agency reporters reviewed the ads in a full day of judging March 25 at the magazine''s New York office.

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