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International: Accenture prepares $70m global branding campaign

22-February-2002
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International: Accenture prepares $70m global branding campaign

Consultancy giant Accenture plans to launch a new $70 million global branding campaign. Created by Young & Rubicam in New York, the ads carry the tagline “I am your idea” and will appear on TV and airport posters as well as in business newspapers and magazines.

The campaign – to be launched in 31 countries – will run alongside a redesign of the client’s website plus extra marketing efforts such as special events and sponsorship.

Accenture, whose former parent Andersen has become caught up in the Enron debacle, spent around $100m last year on changing its name from Andersen Consulting.

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